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A crowd dances on the Toad Suck Square mural.
Children singing onstage at Toad Suck Daze.
A plush Toad puppet waves.

Each year during the first weekend in May, more than 100,000 people gather in the streets of downtown Conway for Toad Suck Daze. The free-admission, family festival has something for all ages: local and national musical entertainment, retail vendors and arts and crafts booths, carnival rides, children’s activities, and of course, the World Championship Toad Races starring our amphibious friends. Several festival-sanctioned events sponsored by local nonprofit organizations take place throughout the weekend as well, including a 10K/5K race and the Tour de Toad bicycle race.

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Perhaps what is most significant about the weirdly named festival is its commitment to education. In 1985, Toad Suck Daze awarded its first college scholarship. Since then, the festival has contributed more than $2 million to scholarships, scholarship endowments, and more recently, preschool funding. In addition, Toad Suck Daze contributes funds to support projects in downtown Conway.

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